Oggie Showroom

Award of Excellence (Gauteng Institute for Architecture)

2020 | 25min 

A CPD Central film, in collaboration with Dream Station Productions.

Nestled amongst the leafy northern suburbs of Johannesburg; the new 6th Street Parkhurst showroom of the Oggie hardwood flooring company, seems to unfold and open outward (in some ways literally!) as something of a retail retreat. With the option of rentable office above the showroom, the design integrates flexible plans open to integrating a variety of access to, and uses of space. The building is shaped successfully by focusing on featuring Oggie's indoor and outdoor flooring range within an open and customizable commercial space, well suited to client interaction and sales.

About:

Feeling contemporary, locally inspired and exploring exciting architectural tectonics- the building's primary function was to showcase the Oggie flooring products and host meetings and flooring sales consultations. C76 chose to use a restricted but carefully disciplined palette of materials to create something of a blank box, or canvas in which there’s plenty (varying) spaces left for the products to shine. Brick, steel and wood both reflect the Parkhurst built and natural landscapes, while also reflecting and celebrating Oggie's natural product line and ethos. Smaller spaces are both defined or framed individually through scale and the Oggie range textures, while simultaneously opening up into a larger free flowing connectivity through the building and beyond.

Architect Carl Jacobsz of C76 Architects
Interior Design Megan Hesse and Andrea Kleinloog of HK Studio
Building typology Showroom
Building size 495 sqm
Client Oggie Hardwood flooring


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