CPD CENTRAL

The presentation will take you from: "yeah I should pay more attention to marketing" to "I can't believe I haven't been doing this for years - it is so easy".

Are you a small architecture firm struggling to stand out in a crowded market? 

Are you an employee who has no idea how one will start a business and let others know about you. 

Do you find it challenging to reach potential clients and showcase your unique design talents? 

Don't fret, because you're about to discover the secrets of marketing your architecture skills effectively, even as a small player in the industry!

In today's digital age, social media has become a game-changer for businesses of all sizes. Whether you're an architect with a one-person studio, and individual in an office or a small team, harnessing the power of social media can give your architecture business the boost it needs to reach new heights. Welcome to our comprehensive guide on how to market your architecture business.

COURSE CONTENT

1. Crafting Your Unique Architectural Brand Identity

• Understand the importance of a strong brand identity.
• Learn how to define your unique architectural style and messaging.
• Discover techniques to visually represent your brand through social media.

2. Building a Solid Social Media Strategy

• Develop a clear social media marketing strategy tailored to your architecture business.
• Identify your target audience and where to find them on various social platforms.
• Create engaging content calendars to keep your audience captivated.

3. Leveraging Visual Storytelling

• Explore the art of visual storytelling and how it can showcase your architectural work.
• Learn to capture and present your projects in a compelling and visually appealing way.
• Understand the role of photography and videography in your social media content.

4. Social Media Advertising & Promotion

• Master the art of paid advertising on platforms like Facebook, Instagram, and LinkedIn.
• Discover how to set budgets, target specific audiences, and track campaign performance.
• Utilize influencer partnerships to extend your reach.

5. Engaging with Your Community & Generating Leads

• Understand the importance of community engagement on social media.
• Learn effective ways to interact with your audience, respond to inquiries, and build trust.

Explore lead generation strategies that convert followers into clients.

This workshop is engaging and will involve a Q&A component. A CPD certificate of completion will be awarded to each attendee. 

COURSE INFORMATION

"Marketing for Architects" is the second of a four part course on "Building your Practice".  It can be attended as a stand-alone CPD.  You are also invited to the following CPD's:

- How to be a GREAT Principal Agent

- JBCC Small and Simple Works and JBCC Direct Contractor's Contract

- Niche Architecture